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Emotional engineering
With the dramatic rise in product choice now available, designers are increasingly searching for new ways to connect with potential buyers. One tool being used to achieve this is Kansei Engineering – a method originating in Japan, which considers the emotional response of customers to product features and modifies them accordingly.
Emotional engineering
With the dramatic rise in product choice now available, designers are increasingly searching for new ways to connect with potential buyers. One tool being used to achieve this is Kansei Engineering – a method originating in Japan, which considers the emotional response of customers to product features and modifies them accordingly.
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